Monday, September 2, 2024

Boorstin: The 'pseudo-event'

“Great unforeseen changes—the great forward strides of American civilization—have blurred the edges of reality. The pseudo-events which flood our consciousness are neither true nor false in the old familiar senses. The very same advances which have made them possible have also made the images—however planned, contrived, or distorted—more vivid, more attractive, and more persuasive than reality itself.

We cannot say that we are being fooled. It is not entirely inaccurate to say that we are being ‘informed.’ This world of ambiguity is created by those who believe they are instructing us, by our best public servants, and with our own collaboration. Our problem is the harder to solve because it is created by people working honestly and industriously at respectable jobs. It is not created by demagogues or crooks, by conspiracy or evil purpose. The efficient mass production of pseudo-events—in all kinds of packages, in black-and-white, in technicolor, in words, and in a thousand other forms—is the work of the whole machinery of our society. It is the daily product of men of good will. The media must be fed! The public must be informed! . . .“

— Daniel Boorstin, The Image, 1961. Quoted by Susan Bordo in BordoLines, 2024.

smoking pipe organ

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